Pinterest has become a major place to discover ideas, save plans, and decide what to make or buy for a celebration. Pinterest Business says 600 million people use the platform each month, while more than 8 in 10 Pinterest users search for at least one meaningful moment each year. The figures below show why party planning fits the platform particularly well: seasonal intent appears early, users save ideas for later, and emerging trends can turn into practical shopping behavior.
Contents
- Pinterest planning and seasonal intent
- Holiday shopping and wishlists
- Audience and demographic statistics
- Pinterest growth and financial scale
- Regional audiences and monetization
- Trend speed and party-related examples
Pinterest planning and seasonal intent
Pinterest Business describes the platform as a high-intent place where people search, save, and decide. Its 2026 marketing playbook reports 600 million monthly users. That is a broad platform figure, not a count of people planning parties, but it establishes the size of the audience available for celebration ideas, decorations, food, invitations, and crafts.
The same Pinterest Business playbook reports that more than 8 in 10 users arrive to search for at least one meaningful moment each year. Birthdays, showers, holidays, graduations, weddings, and other gatherings all fit the broader category of meaningful moments. The statistic does not identify which moments users search for, so it should be used as a planning-intent measure rather than as a party-specific audience estimate.
Pinterest users are more than 2 times as likely as people who do not use Pinterest to invest time and effort in preparing for seasonal moments, according to Pinterest Business’s 2026 marketing playbook. This comparison points to a useful distinction for party planning: Pinterest is not only a place to look at finished photos. Its audience is also associated with preparation, which can include choosing a theme, making a checklist, collecting recipes, or comparing supplies.
Seasonal searches on Pinterest start building momentum months before the season arrives, the same playbook says. That timing matters for anyone publishing party content. A holiday table setting, birthday theme, or seasonal craft may attract attention well before the event itself. The supplied source does not quantify the lead time, so the supported conclusion is limited to an early-building pattern, not a specific number of weeks.
Holiday shopping and wishlists
Pinterest’s 2025 holiday marketing guide supplies several measurements that help explain how planning can connect with shopping. It reports that 31% of Pinterest users create gift lists as early as October. October is a measurement point in the statement, while the statistic concerns list-making behavior; it does not say that 31% of all users complete their holiday shopping by then.
The guide also reports that Pinterest users spend 12% more on the holidays than people who do not use Pinterest. This is a relative spending comparison, not a dollar amount. For party-related content, the implication is that a saved idea can sit within a broader holiday budget that includes décor, entertaining supplies, gifts, and ingredients.
Weekly Pinners show openness to discovery as well. According to the 2025 holiday marketing guide, 63% are open to trying new brands for the holidays. That makes brand discovery relevant to party supply recommendations, although the statistic is holiday-wide and does not isolate party products.
Wishlist behavior is also higher than the social-media comparison in the guide. Forty-nine percent of weekly Pinterest users make wishlists on Pinterest, compared with a 43% social-media average. The difference between those two reported percentages is 6 percentage points; no additional conversion or spending rate is implied here.
Pinterest’s 2025 holiday marketing guide reports that click-based conversions across Pinterest were up 51% year over year. The statement describes a year-over-year change in click-based conversions and does not provide the underlying conversion count. It is therefore best read as a directional platform performance statistic rather than a prediction for any individual party post.
Post-holiday behavior extends beyond December 25. Pinterest’s Q5 on Pinterest 2025 materials report that 55% of weekly Pinterest users keep buying online during December 26–31, while 45% continue buying in-store during the same period. The two percentages measure different channels, so they should not be added together. The same source says Pinterest users are 1.6 times more likely than non-users to spend the post-holiday week setting goals and New Year’s resolutions.
| Pinterest planning or shopping measure | Reported figure | Source and period |
|---|---|---|
| Monthly users | 600 million | Pinterest Business, 2026 marketing playbook |
| Users searching for a meaningful moment each year | More than 8 in 10 | Pinterest Business, 2026 marketing playbook |
| Users making gift lists as early as October | 31% | Pinterest 2025 holiday marketing guide |
| Weekly Pinners open to new holiday brands | 63% | Pinterest 2025 holiday marketing guide |
| Weekly Pinners making Pinterest wishlists | 49% | Pinterest 2025 holiday marketing guide |
| Social-media wishlist average | 43% | Pinterest 2025 holiday marketing guide |
| Weekly Pinners buying online during December 26–31 | 55% | Pinterest Q5 on Pinterest 2025 |
| Weekly Pinners buying in-store during December 26–31 | 45% | Pinterest Q5 on Pinterest 2025 |
Audience and demographic statistics
Pinterest Business’s audience page provides a country-specific view for Japan. Among Pinterest users in Japan, 16–24-year-olds account for 28%, 25–34-year-olds account for 19%, and 35–44-year-olds account for 39%. These are age-group shares as reported by the source. They do not describe every age group, so the figures should not be treated as a complete age distribution.
The same page reports that women make up 70% of Pinterest users in Japan and men make up 30%. This gender split is specific to the Japanese audience in the supplied statistic and should not be generalized to Pinterest users worldwide.
For Japanese Gen Z and millennial Pinterest users, 16% have household income above 8.5 million yen, according to Pinterest Business. The page describes this as 1.2 times the average on other online platforms. The income figure is a household-income threshold, not an individual salary, and the comparison is limited to the audience and platform comparison named by the source.
Pinterest Business also states that 5 in 3 Japanese Pinterest users use Pinterest for shopping, meaning 60% according to the page wording. Because the displayed fraction is mathematically unusual, the percentage is the clearer reported value to use. It should be retained as a source-reported figure rather than recalculated or extended to other markets.
Search behavior is notably open-ended: 96% of Pinterest’s top searches are unbranded, according to Pinterest Business. For a party planner, that supports the visibility of generic searches such as a celebration style, color palette, craft idea, menu concept, or decoration format. The statistic does not show how many of those searches lead to a purchase.
Globally, Gen Z is Pinterest’s fastest-growing audience and represents 42% of the global user base, according to the Pinterest Business audience page. Pinterest’s Q2 2025 results separately say Gen Z grew to over half of Pinterest’s user base in Q2 2025. These statements come from different supplied source materials and periods, so they are presented as reported rather than reconciled into one estimate.
Pinterest growth and financial scale
Pinterest’s reported monthly active users rose across the supplied quarterly results. Global MAUs were 463 million in Q1 2023, 465 million in Q2 2023, 482 million in Q3 2023, and 498 million in Q4 2023. Pinterest’s Q2 2024 results reported 522 million global MAUs, followed by 537 million in Q3 2024 and 553 million in Q4 2024.
In Q2 2025, Pinterest reported 578 million global monthly active users. The sequence below keeps the measurement periods explicit and avoids treating quarterly figures as a single annual average.
| Period | Global monthly active users |
|---|---|
| Q1 2023 | 463 million |
| Q2 2023 | 465 million |
| Q3 2023 | 482 million |
| Q4 2023 | 498 million |
| Q2 2024 | 522 million |
| Q3 2024 | 537 million |
| Q4 2024 | 553 million |
| Q2 2025 | 578 million |
Pinterest’s Q2 2025 results reported revenue of $998 million, up 17% year over year. Q2 GAAP net income was $39 million, adjusted EBITDA was $251 million, net cash from operating activities was $208 million, and free cash flow was $197 million.
The Q4 and full-year 2024 results reported $1.154 billion in Q4 revenue and $3.646 billion for the full year. Q4 revenue grew 18% year over year, while full-year revenue grew 19% year over year. Q4 GAAP net income was $1.847 billion and full-year GAAP net income was $1.862 billion. Adjusted EBITDA was $471 million in Q4 and $1.032 billion for the year.
The same 2024 results reported Q4 net cash from operating activities of $254 million and full-year net cash from operating activities of $965 million. Q4 free cash flow was $250 million and full-year free cash flow was $940 million. These company-level financial measures describe Pinterest’s business, not the results of party creators or advertisers.
Earlier results give additional context. Q4 2023 revenue was $981 million and full-year 2023 revenue was $3.055 billion. Q4 2023 global MAUs were 498 million, GAAP net income was $201 million, and adjusted EBITDA was $365 million. Full-year 2023 GAAP net loss was $36 million, adjusted EBITDA was $683 million, and total costs and expenses were $3.181 billion. Q4 2023 total costs and expenses were $785 million.
Regional audiences and monetization
Pinterest’s Q4 and FY 2024 results reported 101 million U.S. and Canada MAUs, 145 million Europe MAUs, and 307 million Rest of World MAUs in Q4 2024. Those three regional figures describe the global audience composition for that quarter.
Revenue differed substantially by region. Q4 2024 revenue was $900 million in the United States and Canada, $196 million in Europe, and $58 million in the Rest of World. For full-year 2024, the corresponding revenue figures were $2.884 billion, $593 million, and $169 million.
Pinterest also reported average revenue per user. Q4 2024 global ARPU was $2.12, compared with $6.94 for full-year 2024. U.S. and Canada ARPU was $9.00 in Q4 and $29.15 for the full year. Europe ARPU was $1.38 in Q4 and $4.24 for the full year, while Rest of World ARPU was $0.19 in Q4 and $0.59 for the full year.
| Q4 2024 region | MAUs | Revenue | ARPU |
|---|---|---|---|
| United States and Canada | 101 million | $900 million | $9.00 |
| Europe | 145 million | $196 million | $1.38 |
| Rest of World | 307 million | $58 million | $0.19 |
These regional results can help readers interpret the scale of Pinterest as a discovery platform, but they do not indicate party-planning demand by country. No supplied source breaks the regional totals into parties, events, crafts, or other content categories.
Trend speed and party-related examples
Pinterest’s trend predictions study reported that trends on Pinterest increased about 56% in their first six months, compared with about 38% for trends spotted elsewhere on the internet. The study also said Pinterest trends sustain monthly growth more than 20% longer than trends on the rest of the internet. One cited trend sustained growth for 13 months. These are trend-study findings from Pinterest Trend Predictions 2021, not current forecasts for every party trend.
The supplied Pinterest Predicts 2026 examples include a direct party-related signal. Searches for “pickle nails” grew 85%, saves for pickle party content grew 35%, and outbound clicks for pickle seasoning rose 835% in the same example. The figures describe different actions—searches, saves, and outbound clicks—so they should not be combined into one growth rate.
Pinterest Predicts 2026 marketing materials also report that checkouts on Pinterest Predicts 2025-related content increased 68% year over year. The source identifies this as checkout growth for that content grouping; it does not provide a checkout count or identify party products specifically.
Finally, Pinterest’s Pledge success story reports that Trendiest Apartment boards generated more than 128 million impressions in ten months. Impressions measure displayed opportunities, not unique people, saves, clicks, or sales. For party publishers, the example is useful as a reminder that a board concept can accumulate reach over a defined period, while the actual result depends on the content and audience.