Party supplies are a substantial global consumer market, but published estimates differ considerably by scope, methodology, and measurement year. The available figures place the market between USD 13.5 billion and USD 22.84 billion for recent years, while forecasts range from USD 28.0 billion to USD 41.52 billion by the mid-2030s. The figures below keep each source’s period, geography, and forecast assumptions explicit.
Contents
- Global market size and forecasts
- Products, materials, applications, and channels
- Regional and country estimates
- Online sales and changing purchasing habits
- Party City retail performance
- What the estimates show
Global market size and forecasts
The strongest way to read party supplies market statistics is as a group of estimates rather than one universally accepted total. Different reports identify different market boundaries, currencies, channels, and product categories. They also use different base years. The following figures should therefore not be added together or treated as a single time series.
Fortune Business Insights valued the global party supplies market at USD 18.41 billion in 2025. Its estimate rises to USD 20.07 billion in 2026 and USD 41.52 billion by 2034. The same report forecasts a 9.51% compound annual growth rate from 2026 to 2034. Fortune Business Insights also reports that North America held a 33.35% share in 2025.
Market.us gave a lower historical starting point, valuing the global market at USD 13.5 billion in 2023. Its forecast reaches USD 30.8 billion by 2033, with an 8.6% compound annual growth rate for 2024–2033. These are Market.us estimates and forecast figures, not measurements that can be directly substituted for the Fortune Business Insights series.
IMARC Group valued the global market at USD 16.2 billion in 2025 and expects it to reach USD 28.0 billion by 2034. IMARC forecasts a 6.20% compound annual growth rate from 2026 to 2034 and identifies North America as the largest regional share in its report.
Industry Research estimated the 2026 global market at USD 22,844.3 million and projects USD 34,970.2 million by 2035. Its forecast uses a 4.9% compound annual growth rate for 2026–2035. Global Growth Insights estimated USD 21,136.74 million for 2025, USD 22,533.88 million for 2026, USD 24,023.37 million for 2027, and USD 37,602.73 million by 2035, using a 6.61% CAGR from 2026 to 2035.
Verified Market Research, cited through GIIR, estimated a 2025 market value of USD 19.33 billion and projects USD 33.73 billion by 2034. That forecast implies a 6.38% CAGR from 2026 to 2034.
Comparing published global estimates
| Source | Base or measured year | Market value | Longer-term forecast | Reported growth rate |
|---|---|---|---|---|
| Market.us | 2023 | USD 13.5 billion | USD 30.8 billion by 2033 | 8.6%, 2024–2033 |
| IMARC Group | 2025 | USD 16.2 billion | USD 28.0 billion by 2034 | 6.20%, 2026–2034 |
| Fortune Business Insights | 2025 | USD 18.41 billion | USD 41.52 billion by 2034 | 9.51%, 2026–2034 |
| Verified Market Research via GIIR | 2025 | USD 19.33 billion | USD 33.73 billion by 2034 | 6.38%, 2026–2034 |
| Industry Research | 2026 | USD 22.8443 billion | USD 34.9702 billion by 2035 | 4.9%, 2026–2035 |
The differences are meaningful for anyone interpreting market size. For example, the 2025 values reported by Fortune Business Insights, IMARC Group, Verified Market Research via GIIR, and Global Growth Insights are USD 18.41 billion, USD 16.2 billion, USD 19.33 billion, and USD 21,136.74 million respectively. Those numbers describe estimates from separate sources, not four measurements of one standardized statistical series.
Products, materials, applications, and channels
Market.us reported several 2023 category shares. Balloons represented 33% of the product-type market. Paper-based materials represented 35.5% of the market. Residential applications held 55%, while offline retail channels held 35.5% of the distribution market.
IMARC Group’s global breakdown gives a different product result for a different measurement year: balloons held an 11.7% market share in 2025. This figure should remain associated with IMARC’s 2025 global breakdown and should not be merged with Market.us’s 2023 product-type share.
Industry Research supplied a separate forecast-oriented view of domestic unit purchases in the United States. Balloons accounted for roughly 30% of domestic unit purchases, while disposable tableware accounted for roughly 25%. The source describes these as approximate shares in its forecast, so they are not presented as audited retail revenue shares.
Together, these figures show why the word “party supplies” can describe more than one market layer. A report may measure product-type revenue, material categories, household applications, distribution channels, or domestic unit purchases. A percentage from one layer cannot be used to infer the size of another layer without supporting data.
Regional and country estimates
North America appears as the leading region in several source reports, although the reported share changes by source and year. Fortune Business Insights measured North America’s share at 33.35% in 2025. Market.us reported a 41.2% North American share in 2023. IMARC Group identified North America as the largest regional share without supplying a percentage in the stated finding.
Industry Research estimated North America at about 38% of global share in its forecast. It separately projected North American market value at USD 8,419.96 million in 2025, reported a 34.25% share in that report, and forecast a 6.83% CAGR for the region through 2034. Because those values come from the same forecast framework but describe different reported measures, the source labels and periods should stay attached to each figure.
Industry Research estimated Asia-Pacific at about 26% of global share, Europe at about 22%, and the Middle East & Africa at about 14%. These are approximate regional shares from that forecast and are not interchangeable with the North American percentages reported by other publishers.
The country-level findings are similarly specific. IMARC Group reported that the U.S. party supply industry represented an 81.80% market share in 2024 in the cited sustainability-focused U.S. segment. This is a segment-specific U.S. statistic, not a claim that the United States represented 81.80% of the entire global party supplies market. IMARC also reported that balloons held 27% of the party supplies market in the Philippines in 2025.
The regional figures provide useful context for party planners and suppliers, but they should be read with the geography and definition intact. A North American share, a U.S. segment share, and a Philippine product share answer different questions.
Online sales and changing purchasing habits
Dataintelo estimated that online sales of party supplies grew at an 11.2% CAGR from 2019 to 2025. This is a channel-growth estimate covering a defined historical period. It does not establish that online sales were 11.2% of the total market, nor does it replace Market.us’s 35.5% 2023 offline distribution share.
The two statistics can be considered together without being combined arithmetically. Market.us’s figure describes the share held by offline retail channels in 2023. Dataintelo’s figure describes the estimated rate of online-sales growth across 2019–2025. One is a distribution share at a point in time; the other is a change rate over several years.
For readers planning a party, this distinction matters in practical terms. A market can retain a large offline channel share while online sales grow quickly from a smaller base. The supplied figures do not quantify the resulting 2025 online share, so no exact channel split can be inferred.
Party City retail performance
Party City public-company filings provide a company-level view rather than a global market total. Party City’s 2021 10-K reported retail net sales at Party City stores of USD 1,734.3 million in 2021. The filing said this was USD 359.6 million higher than in 2020, equivalent to 26.2% growth. Temporary Halloween store sales totaled USD 35.7 million in 2021, which was USD 28.1 million higher than in 2020.
The Party City 2020 10-K reported retail net sales at Party City stores of USD 1,367.4 million in 2020. That was USD 324.1 million below 2019, a 19.2% decline. Temporary Halloween City sales totaled USD 6.3 million in 2020, or USD 40.9 million below 2019. The company operated 25 Halloween City stores in 2020, compared with 256 in 2019.
The same 2020 filing reported a Party City retail gross profit margin of 29.1%. It described the 2020 margin as 1,083 basis points below the 2019 margin of 40.0%. Party City’s total net sales were USD 1,843.444 million in 2020, while royalties and franchise fees were USD 7.246 million. Total revenues were USD 1,850.690 million in 2020 and USD 2,348.789 million in 2019.
Party City’s Q3 2022 results reported 761 corporate stores as of September 30, 2022, compared with 754 corporate stores in the prior-year period. The company reported total revenue of USD 419.4 million for fiscal October 2022, which was 1.1% above the same period of the prior year.
These company figures add retail context, but they should not be used as a proxy for the global market. Party City store sales, temporary Halloween sales, total net sales, royalties, and total revenue are separate company measures, and the filing periods are not the same as the market-research forecast periods.
What the estimates show
The published statistics support three careful observations. First, the global market is consistently forecast to expand, but the stated growth rates range from 4.9% to 9.51% depending on the publisher and forecast window. Second, North America is repeatedly identified as a major or leading region, while reported shares range from about 33.35% to 41.2% across named reports and years. Third, category and channel statistics vary sharply when the source changes the definition: balloons range from 11.7% in IMARC Group’s 2025 global breakdown to 33% in Market.us’s 2023 product-type market, while Industry Research reports roughly 30% of U.S. domestic unit purchases.
For a useful comparison, retain the source, measurement year, geography, and unit alongside every number. The estimates are informative for understanding the scale and direction of party supplies demand, but the available figures do not support a single combined total, a precise global product mix, or an exact future channel split.