Gender reveal party statistics vary sharply by population and country. In a January 2023 U.S. adult survey, 8% said they had attended one within the past year, while 66% had never attended one. Other studies report 11.1% attendance among Australian respondents, 40.8% of pregnant women holding a party in western Türkiye in 2026, and 9.4% of mothers-to-be participating in a planned reveal in a separate study. These figures are not directly interchangeable, but together they show how much the answer depends on who was surveyed and when.
Table of contents
- How common are gender reveal parties?
- Who attends gender reveal parties?
- How people feel about gender reveal parties
- How attitudes vary across demographic groups
- Planning, spending and reveal choices
- Social media, rituals and participation outcomes
How common are gender reveal parties?
The clearest population-level snapshot in the supplied research comes from the Daily Survey: Parties, which surveyed 995 U.S. adults from January 13–18, 2023. The survey asked about attendance over several time periods. The results suggest that gender reveal parties were familiar to many respondents, but attendance was still far from universal.
- 2% had attended a gender reveal party within the past week.
- 3% had attended one within the past month.
- 8% had attended one within the past year.
- 10% had attended one within the past five years.
- 3% had attended one within the past 10 years.
- 1% had attended one within the past 20 years.
- 0% reported attending one more than 20 years ago.
- 66% had never attended a gender reveal party.
- 6% were not sure whether they had attended one.
These time-period results should be read as published survey responses, not as a cumulative participation curve. The categories are reported separately, and the available figures do not support adding them together or converting them into an annual rate.
The Australian Family Values Report from Real Insurance provides a different measurement point. In a July 2018 Australian family-values survey, 11.1% of respondents said they had attended a gender reveal party for someone else’s baby. The population, country, date, and question differ from the U.S. Daily Survey, so the two percentages describe different groups rather than a trend between countries.
| Survey population and period | Reported attendance measure | Result |
|---|---|---|
| 995 U.S. adults, January 13–18, 2023 | Within the past year | 8% |
| 995 U.S. adults, January 13–18, 2023 | Never attended | 66% |
| Australian family-values survey, July 2018 | Attended for someone else’s baby | 11.1% |
| Pregnant women in western Türkiye, 2026 | Held a gender reveal party | 40.8% |
The 40.8% figure comes from a 2026 cross-sectional study of pregnant women in western Türkiye. It describes whether participants held a party, not whether a general adult population attended someone else’s event. That distinction helps explain why it is much higher than the U.S. adult figure.
Who attends gender reveal parties?
Age was associated with different reported attendance levels in the January 2023 U.S. survey. Within the past year, 18% of adults aged 18–29 had attended a gender reveal party. The corresponding figures were 11% for adults aged 30–44, 5% for adults aged 45–64, and 2% for adults aged 65 and older.
The age breakdown points to a large difference in recent exposure: the reported rate for adults aged 18–29 was nine times the rate for adults aged 65 and older. That is a descriptive comparison within this survey, not evidence that age itself causes attendance or that the same gap applies to every population.
The same U.S. survey reported a smaller difference by gender. Ten percent of men had attended a gender reveal party within the past year, compared with 7% of women. Race and ethnicity also showed different published percentages: 13% of Black adults, 9% of Hispanic adults, and 5% of adults identifying as another race had attended within the past year.
The Australian report included a more specific prospective-parent measure. Among Australian prospective parents in July 2018, 15.9% had attended a gender reveal party for someone else’s baby. That result is higher than the 11.1% figure for Australian respondents overall in the same report, but the two figures represent different respondent groups.
How people feel about gender reveal parties
The January 2023 U.S. adult survey also measured reactions. Seven percent said they love gender reveal parties, and 14% said they like them. On the negative side, 5% said they dislike gender reveal parties and 2% said they hate them. Another 6% said they were unsure how they felt, while 66% said they had never been to one.
The response categories describe sentiment and experience separately. The 66% who had never attended is not a neutral or negative opinion measure; it identifies limited or no direct attendance. Likewise, the 6% who were unsure about their feelings should not be treated as either supporters or critics.
A 2025 survey of 2,000 U.S. parents and parents-to-be, conducted July 29–August 6, 2025, used different language. In that survey, 47% categorized gender reveal parties as fun and 31% categorized them as cringey. These results come from parents and parents-to-be rather than all U.S. adults, and the answer choices differ from “love,” “like,” “dislike,” and “hate.” They therefore provide a separate view of attitudes, not a replacement for the 2023 results.
How attitudes vary across demographic groups
The January 2023 U.S. survey showed the strongest age gradient in the “love” response. Sixteen percent of adults aged 18–29 said they love gender reveal parties, compared with 10% of adults aged 30–44. The figure was 3% among adults aged 45–64 and 3% among adults aged 65 and older.
| U.S. adult subgroup, January 2023 | Said they love gender reveal parties |
|---|---|
| Ages 18–29 | 16% |
| Ages 30–44 | 10% |
| Ages 45–64 | 3% |
| Ages 65 and older | 3% |
| White adults | 6% |
| Black adults | 14% |
| Hispanic adults | 9% |
| Another race | 7% |
| Men | 7% |
| Women | 8% |
By race and ethnicity, 14% of Black U.S. adults said they love gender reveal parties. The corresponding figures were 9% among Hispanic adults, 7% among adults identifying as another race, and 6% among White adults. Men and women reported similar enthusiasm: 7% of men and 8% of women said they love gender reveal parties.
These subgroup percentages are descriptive results from the same January 2023 survey. They do not establish why responses differed, and they should not be interpreted as a ranking of entire communities or as a forecast of future party attendance.
Planning, spending and reveal choices
The July 2018 Real Insurance Family Values Report measured both past behavior and future consideration among Australian respondents. In that survey, 1.6% had held a gender reveal party for their baby. A broader 9.6% had held one or would consider holding one. The second figure combines past action with future consideration, so it is not a current adoption rate.
Australian respondents who had held a gender reveal party estimated average total spending of $356. The report also estimated annual gender reveal party spending at $1,738,379 nationwide. Both amounts belong to the Australian report and its July 2018 measurement context; the supplied research does not provide a currency clarification or a basis for updating these figures for inflation.
The 2025 U.S. survey examined the planned size of the event. Among 2,000 U.S. parents and parents-to-be surveyed from July 29–August 6, 2025, 22% planned a large gender reveal party with many friends and family, while 17% planned a smaller, more intimate gathering. These are planning responses, not completed-event shares.
The same survey reported several reasons parents and parents-to-be gave for finding out the baby’s sex early. Fifty-three percent cited choosing a name, 51% cited buying clothes and toys, 32% wanted to share the news with family and friends, 22% wanted to feel more connected to their child, and 21% wanted to amplify their excitement. The survey also reported that 76% of parents who found out or planned to find out early did or would do so before 20 weeks.
The reasons can overlap: respondents could cite more than one motivation, and the supplied results do not state that the percentages form a single-choice distribution. They are best used as indicators of planning priorities rather than as mutually exclusive explanations.
Social media, rituals and participation outcomes
The 2026 cross-sectional study of pregnant women in western Türkiye reported that 40.8% held a gender reveal party. In the same study, 42.5% of participants performed at least one pregnancy ritual. Social-media influence was the strongest predictor of ritual participation, with a reported p-value below 0.001.
The study’s setting matters: it covered pregnant women at one tertiary hospital, so its results should not be generalized automatically to all pregnant women in Türkiye or to adults in other countries. The finding about social-media influence describes an association in that study; it does not by itself demonstrate that social media caused a participant to hold a party.
A separate study, “Maternal Intuition of Fetal Gender,” reported that 17 of 180 mothers-to-be, or 9.4%, were participating in a planned gender-reveal party. The study period was reported in its 2019 publication. This institutional study measures a selected group of mothers-to-be and a planned party, so it is not directly comparable with the 2023 U.S. adult attendance measure or the 2026 Turkish party-held measure.
The changing cultural visibility of the celebration also appears in a 2024 VistaPrint/Walr survey. From September 3–16, 2024, 54% of Americans over age 40 ranked gender reveal parties among new celebrations that were not as popular or did not exist in the early 2000s. This is a perception about the emergence or popularity of the celebration, not a participation estimate.
Taken together, the available statistics describe a celebration with uneven reach: most U.S. adults in the 2023 survey had never attended one, younger adults reported more recent attendance and enthusiasm, Australian surveys recorded both modest participation and measurable spending, and selected pregnant-population studies reported higher involvement. Each result is most useful when its population, geography, wording, and measurement period remain explicit.