Etsy party statistics show a large, international marketplace with substantial demand for handmade, personalized, and celebration-related products. At December 31, 2024, Etsy reported 95.459 million consolidated active buyers, 8.134 million consolidated active sellers, and $12.6 billion in consolidated gross merchandise sales (GMS). Its marketplace alone generated $10.9 billion in 2024. Trend reports also recorded sharp increases in searches for wedding party decor, custom gifts, entertaining products, and outdoor party activities.
Contents
- Etsy marketplace size
- Buyers, sellers, and spending
- Party and entertaining search trends
- Personalized and celebration products
- Seasonal and outdoor party ideas
- Trust, safety, and marketplace quality
Etsy marketplace size
Etsy’s 2024 marketplace was large enough to support a broad range of party supplies, decorations, favors, gifts, and handmade event products. The 2024 Transparency Report said more than 100 million unique items were listed for sale as of December 31, 2024. The same report counted about 89 million active buyers and about 5.6 million active sellers on the Etsy marketplace at that date.
The 2024 10-K used consolidated figures that include Etsy’s broader reporting basis. It listed 95.459 million active buyers and 8.134 million active sellers at December 31, 2024. The 10-K’s 2024 SASB table repeated those counts and reported that active buyers were down 1.1% from 2023, while active sellers were down 10.0%.
| Etsy measure | Reported figure | Period or basis |
|---|---|---|
| Unique items for sale | More than 100 million | December 31, 2024 marketplace snapshot |
| Marketplace active buyers | About 89 million | December 31, 2024 |
| Marketplace active sellers | About 5.6 million | December 31, 2024 |
| Consolidated active buyers | 95.459 million | December 31, 2024 |
| Consolidated active sellers | 8.134 million | December 31, 2024 |
| Marketplace GMS | $10.9 billion | Full-year 2024 |
| Consolidated GMS | $12.6 billion | Full-year 2024 |
Source labels: [2024 Transparency Report] and [2024 10-K]. No direct source URLs were supplied for these reports, so the labels are retained without fabricated links.
Buyers, sellers, and spending
The 2024 10-K reported $10.9 billion in Etsy marketplace GMS and $12.6 billion in consolidated GMS. Etsy’s 2024 revenue was $2.808 billion, including $2.007 billion of marketplace revenue on the adjusted EBITDA reconciliation basis and $876.3 million of services revenue on that same basis. Net income was $303.3 million, adjusted EBITDA was $781.5 million, and adjusted EBITDA margin was 27.8%.
Marketplace GMS per active buyer declined 3.5% year over year to $121 in 2024. Etsy added 24 million new marketplace buyers during the year, 14% fewer than in 2023. These figures describe Etsy’s overall marketplace rather than party products specifically, but they provide context for the scale of the audience available to celebration-focused sellers.
Quarterly results show how the audience changed during 2024. In Q1 2024, marketplace active sellers numbered 7.0 million and active buyers numbered 91.6 million; marketplace GMS was $2.6 billion and consolidated revenue was $646.0 million. In Q2, active sellers were 6.6 million and active buyers were 91.5 million. In Q3, active sellers were 6.2 million, active buyers were 91.2 million, and marketplace GMS was $2.5 billion. Q3 GMS per active buyer was $123 on a trailing-twelve-month basis.
Source label: [Q1 2024 results], [Q2 2024 results], and [Q3 2024 results].
Earlier results add seasonal context. In Q4 2023, consolidated revenue reached a record $842.3 million, active buyers reached 92 million, nearly 10 million lapsed buyers were reactivated, and more than 8 million new buyers were acquired. GMS per active buyer was $126 on a trailing-twelve-month basis, while habitual buyers remained just over 7 million. GMS outside the United States domestic market represented 47% of overall Etsy marketplace GMS.
Source label: [Q4 2023 results].
Party and entertaining search trends
Etsy’s holiday trend research shows growing interest in products connected with hosting and entertaining. Searches for entertaining items were up 10x in the 2023 holiday trend report. Searches for handmade barware or glassware increased 4,109%, natural linen placemats increased 5,980%, and zodiac tea towels increased 28,277%. The report also recorded increases of 86% for candle lanterns, 67% for ceramic trees, and 52% for accent ornaments.
Not every entertaining-related category increased. Searches for disposable plates declined 33%, while searches for disposable cups declined 19%. These are search changes reported by Etsy for the stated trend-report period, not sales totals or forecasts.
The spring/summer 2024 trend report also identified products that can fit birthdays, dinner parties, showers, and other gatherings. Searches for host or hostess gifts rose 465%. Searches for disco balls rose 18%, personalized acrylic signs rose 11%, and pasta prints rose 39%. Espresso martini candles rose 1,454%, while martini sweaters rose 981%.
Source labels: [2023 Holiday Trends] and [Spring/Summer 2024 Trend Report].
Personalized and celebration products
Personalization was a particularly strong theme in Etsy’s spring/summer 2024 trend research. Searches for custom or personalized gifts increased 175%, while searches for handmade gifts increased 238%. Searches for friendship gifts rose 30%, pet gifts rose 32%, and self gifts rose 34%. Searches for divorce gifts or items increased 266%.
Wedding-related searches also rose. Searches for wedding party decor increased 195%, and searches for wedding sunglasses increased 134%. The figures indicate search momentum for celebration products, but they do not establish the number of orders, revenue, average price, or conversion rate for any category.
The same report recorded a 141% increase in searches for custom or personalized playing cards and a 35% increase for custom baseball hats. These products can serve as favors, keepsakes, activities, or personalized accessories for events, although Etsy’s reported figures measure searches rather than completed purchases.
For party makers and shoppers, the pattern is notable: the largest increases in this group were attached to customized, handmade, or occasion-specific products. The data does not show whether a particular product will sell well in every geography or season, so the percentages should be read as Etsy search trends for the report period.
Source label: [Spring/Summer 2024 Trend Report].
Seasonal and outdoor party ideas
Outdoor entertaining and game-related products also appeared among Etsy’s rising spring/summer searches. Searches for lawn games increased 2,159%, pickleball gifts increased 50%, and custom or personalized playing cards increased 141%. Searches for boat bags rose 41%, while searches for western bags rose 102%.
The report also identified a wider western-themed cluster. Searches for cowboy or cowgirl boots rose 124%, cowboy or cowgirl hats rose 77%, horseshoe charms rose 428%, and brown leather jackets rose 10%. These figures are not all party-specific, but they can be relevant to themed celebrations, party outfits, photo props, and event favors.
Other large increases included a 700% rise in searches for hoodie dresses and a 2,159% rise in searches for lawn games. A percentage increase does not reveal the starting volume, so a larger percentage change should not automatically be treated as greater total demand than a smaller percentage change.
The holiday report supplies a contrasting seasonal signal: entertaining items rose 10x, while disposable plates and cups declined. Taken together, the available Etsy trend figures point toward interest in reusable, handmade, personalized, and visually distinctive hosting products during the measured periods.
Source labels: [Spring/Summer 2024 Trend Report] and [2023 Holiday Trends].
Trust, safety, and marketplace quality
Etsy’s 2024 Transparency Report included enforcement and customer-support statistics that matter when evaluating a large marketplace. Etsy said it banned 3.5 million spam accounts in 2024, 9x the prior year’s figure. It also said 56% of the accounts it took action against were sellers based in the United States.
Etsy reported that it removed 25% fewer policy-violating listings in 2024 than in 2023, while improving the accuracy and precision of its controls by 70%. For Creativity Standards and Handmade Policy enforcement, Etsy removed 22% more listings and suspended 1.5x more sellers than in its 2023 Handmade Policy enforcement comparison.
The report counted 85,591 alleged infringement reports in 2024, down 30% from 2023. About 832,000 listings tied to alleged infringement reports were removed, down 31%. Etsy removed about 402,000 listings for potential counterfeit violations, down 73%, and closed 26,754 shops for repeat infringement and/or counterfeiting violations, down 15% from 2023.
Product-safety enforcement also produced quantified results. Etsy removed more than 50,000 items through its product safety program in 2024, while recalled-item removals were 65% lower than in 2023 and recalled-item alerts were 60% lower.
Customer-support measures remained relatively low compared with total order volume. The rate of orders resulting in a case stayed near 0.5% in 2024, while 4% of orders resulted in a Help With Order request. Help With Order requests fell 16% from the prior year. Etsy resolved cases in an average of 1.5 hours, down from 2 hours, a 25% reduction. Its Easy Resolution rate rose to 73% from 62%.
Source label: [2024 Transparency Report]. The enforcement and support figures describe Etsy’s reported 2024 activity and should not be treated as independent verification of the underlying legacy report.